This guide helps you understand how transactions in your business are organized in your financial reports. Each category below represents a section of your Profit & Loss statement, making it easier to track where your money comes from and where it goes.

Income

What it includes: All revenue your business earns from client work and services

Your income accounts are customized to match how your business generates revenue. This might include wedding photography, portrait sessions, videography services, product sales, and any other client-facing services. Each income source is tracked separately, so you can see which services are most profitable.

Shoot & Delivery

What it includes: Direct costs necessary to complete client work

These are expenses that can be directly tied to delivering a specific client project. Think of these as the costs you wouldn't incur if you didn't have that particular client job.

Examples include:

• Lab costs for prints and albums
• Editing and retouching services from contractors
• Venue fees or location permits for shoots
• Hair and makeup artists for sessions
• Shipping costs to deliver products to clients
• Second photographers or videographers assisting on shoots
• Equipment rentals for specific projects

Operating

What it includes: Essential business overhead and administrative costs

These are the day-to-day expenses required to keep your business running, regardless of how many clients you book.