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A P&L statement shows how much money your photography business makes or loses. Think of it like reviewing all your photoshoots and business expenses to see if you're actually generating a profit.
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Here's how it breaks down: (example accounts)
- Revenue (Top Line)
- Wedding packages ($2,500 per wedding)
- Portrait sessions ($300 per session)
- Event photography ($1,000 per event)
- Print sales and digital image downloads
- Album sales
- Second shooter fees you charge to other photographers
- Cost of Sales (Direct Costs)
- Second shooter payments ($500 per wedding)
- Print lab costs
- Album costs from your supplier
- Online gallery hosting fees
- Travel costs to specific shoots
- Props for specific shoots
- Memory cards used for specific jobs
- Operating Expenses
- Camera gear depreciation
- Insurance
- Computer and software (Lightroom, Photoshop subscriptions)
- Website hosting
- Studio rent (if you have one)
- Marketing (Instagram ads, wedding fairs)
- Training and workshops you attend
- Professional association fees
- General business insurance
- Net Profit (What you actually make)
- This is what's left after all expenses
- This is your actual photography business income
- This is what you pay taxes on
Here is a realistic example of a photographer's monthly P&L:
